Trademarks for a New Business or Startup: When to Register and What Not to Miss
Why a new business or startup should register a trademark early, what to check before choosing a name, in whose name to register, and its effect on fundraising.
Articles and Legal Guides
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Register the Name or the Logo? Word Marks vs Design Marks in Israel
The difference between a word mark and a design mark, which protects more broadly, when to register both, and what happens when you change your logo.
Trademark, Company Name and Domain Name: What Is the Difference?
Why registering a company name or buying a domain does not give trademark rights in Israel, how to align the three, and in whose name to register the mark.
Trademark Infringement in Israel: What to Do When Someone Uses Your Brand
What counts as trademark infringement in Israel, gathering evidence, cease-and-desist letters, injunctions and claims, damages, customs detention, and defence.
Trademark Renewal and Cancellation in Israel: Deadlines and Non-Use
How often a trademark is renewed in Israel, what happens if you forget, and when a registered mark can be cancelled, including three years of non-use.
Registering a Trademark Abroad: The Madrid Protocol and Priority
How to protect a trademark outside Israel: national filings, an international application under the Madrid Protocol, six-month priority and choosing countries.
® or ™: When Can You Use Each Trademark Symbol in Israel?
The difference between ® and ™, when ® may be used in Israel, the risk of using it before registration, and how to use the mark correctly in marketing.
Trademark Office Actions in Israel: What They Are and How to Respond
Office actions in Israeli trademark applications: common reasons, deadlines, how to respond by amendment, argument or consent, and abandonment.