עו״ד ישראל פז

Why a new business or startup should register a trademark early, what to check before choosing a name, in whose name to register, and its effect on fundraising.

The difference between a word mark and a design mark, which protects more broadly, when to register both, and what happens when you change your logo.

Why registering a company name or buying a domain does not give trademark rights in Israel, how to align the three, and in whose name to register the mark.

What counts as trademark infringement in Israel, gathering evidence, cease-and-desist letters, injunctions and claims, damages, customs detention, and defence.

How often a trademark is renewed in Israel, what happens if you forget, and when a registered mark can be cancelled, including three years of non-use.

How to protect a trademark outside Israel: national filings, an international application under the Madrid Protocol, six-month priority and choosing countries.

The difference between ® and ™, when ® may be used in Israel, the risk of using it before registration, and how to use the mark correctly in marketing.

Office actions in Israeli trademark applications: common reasons, deadlines, how to respond by amendment, argument or consent, and abandonment.

Trademark opposition in Israel: the three-month deadline after publication, common grounds, the procedure before the Registrar and how to defend.

Which marks are not registrable in Israel: descriptive marks, geographic names, misleading marks and marks similar to existing ones, and when long use helps.